With 24 depots, 1500 authorised dealers and a 250 people strong sales force, Candico’s distribution network in India has a direct or indirect reach in most towns and cities with a population of over 25,000.

It is estimated that Candico’s brands reach out to over 60 percent of India’s 1000 million people.

An Advanced Management Information System ensures that the company’s management has, by 11 a.m. the next day, details of all Candico products sold to every shop by every salesman in India.